Learn How To Build Backlinks Through Blogger Outreach
Hello Everyone, Welcome to Digital Patel. Today we are doing to see A Step By Step Guide On Building Backlinks.
First of all, I’d like to thank you for reading this article. This article is for the people who are either struggling to build backlinks or want to find new ways to make them.
What you’ll find here is the EXACT METHOD that professionals use every day to get backlinks and ultimately get on the first page of Google.
This method has always worked well for me, and the same goes for my clients, so I would carry on using it for the years to come unless Google changed its algorithm drastically. I hope that this strategy finds you well, and you get the results you want!
Part 1 – The Method
So, what’s this method? It’s called Blogger Outreach.
Put simply, you have to reach out to bloggers and ask them to publish a blog/article for you, which includes a do-follow link inside.
This method works great for SEO as your content gets published by a blogger and is NEWLY indexed by Google ALSO; you control the content.
The benefit of this is your link doesn’t get mixed in with lots of other links, and you can add all of the relevant keywords that you’re trying to rank inside the content.
It may sound simple but If you miss a step, then you’ll see a slight or a negative effect.
Part 2 – Link Analysis
Now let’s get to basics, how does Google find out if you’re an authoritative site?
Lots of content? – NO.
Lots of pages? – NO.
Lots of backlinks? – YES, and they have to be good quality.
In Google’s algorithm, having more websites linking to yours is indicative of your site being more critical and more deserving of a higher rank. Matt Cutts even mentions it in Google’s video about how their search engine works.
When link building, you have to measure the quality of the domain and whether if it’s spammy or not. Otherwise, if you get a backlink from a bad domain, then you may risk getting a negative rank or even penalized by Google.
This is also important when you’re trying to get on the first page as you should only strive for the best quality links.
You should always analyze every domain that you’re aiming to get a backlink from to make sure that they’re healthy.
What do I consider a good backlink? Let me tell you.
I use two pieces of software to determine a good backlink; Moz and Majestic.
DA (Domain Authority) tells me how authoritative a domain is. Moz’s DA score is determined by how many backlinks the domain has plus how authoritative those referring domains are.
This is how I round-up the score:
1. DA 0 to 19 – Not that great, getting one backlink won’t do that much. Though you can still get a few backlinks within this range and see an effect.
2. DA 20 to 39 – You have to get a few backlinks to start seeing good effects. You can still achieve page 1 when you get enough of these.
3. DA 40 to 59 – Very powerful, keep getting these, and you’ll be on your way to rank #1.
4. DA 60 to 100 – Insanely powerful, you’ll be linked by the leaders.
Spam score means how many spammy backlinks (or referring domains) the domain has. In my opinion, this is the most important metric as you should ALWAYS avoid spammy domains.
A domain with a spam score of 10% or above should be avoided.
Majestic is a tool I use to determine the quality of the domain I’m analyzing and which niche it’s arranged in. Here are the three metrics I look at though please keep in mind that these metrics are predictions and not 100% accurate, just like any other SEO tool.
Trust flow, in simple terms, tells us how trustworthy the domain is. A domain with a high trust flow score will tell us that the domain has a good quality backlink profile. Therefore telling us that the domain is safe to get a backlink from.
Citation flow means how influential a domain is based on how many backlinks the domain has. A domain with a high citation flow means that it’s influential as it has a lot of backlinks going to it.
Topical Trust Flow
This metric is used to determine which niche the website is based on. This is quite useful to use if you want to orientate all your backlinks to one niche. Though you don’t have to stick to your niche if you want to rank, you can have a variety of niches and still rank. What mainly matters is trust and citation flow.
Part 3 – Outreaching to bloggers
Outreach is a straight forward process. It requires you to reach out to the publisher and pitch to them the topic for your article that you want to publish on their blog.
To begin, you have to find which sites you want to publish on by analyzing their domain metrics. We usually create a list of potential domains that we want to obtain backlinks from by searching them on Google. We’ve found a clever way to get a list of websites that are looking for the guest post within any niche.
Enter the following term onto Google along with your niche:
inurl:guest-post + “your niche”
You can also try other terms like:
inurl:writing-guidelines + “your niche”
inurl:write-for-us + “your niche”
inurl:sponsored-post + “your niche”
There are also many other terms you can try. Keep experimenting and see what comes up!
Usually, a website that accepts third-party content have dedicated pages, which include guidelines on Guest/Sponsored posts; those are the types of sites you should initially reach out to. You can reach out to any blog, but ones that have guideline pages tend to have a higher acceptance rate.
Pitching to Bloggers
When you find a list of sites that you want to reach out to, you can use special outreach tools like Buzzstream or Ninja
Outreach. Those tools are some of the most popular.
We’ve tried all different kinds of pitches to see which one has the highest acceptance rate. The best kind of pitch only has a few sentences and gets straight to the point.
Any long bogus pitches will either leave the receiver confused or won’t bother reading it.
What you want to do is resonate with them on the content and ask them if they’re willing to accept your guest post. I’d include the topic of my blog that I’d like them to publish as well, to make sure that they’ll accept the blog once it has been written.
Once the blogger has agreed to publish them, you can proceed with writing the content.
Also, a quick note, make sure that the blogger is going to provide you a do-follow link. If it’s no-follow, then it’s no use.
Part 4 – Writing the Content
I believe that the quality of your content is the most important part, as this will determine whether the blogger publishes the article.
Most bloggers will accept your blog to publish as long as your content is unique, provides value, and is relevant to their blog. If your blog doesn’t meet all their requirements, then there’s a likely chance that the blogger will decline your offer.
Also, I’d like to mention that some of the bloggers will have certain requirements for the content; they may ask for a minimum word count limit, images, or even a specific topic. But it’s down to you on how you set the deal with them. Some bloggers may be too picky, so it’s best not to waste your time unless it’s a high-end blog.
Writing the Content
When writing the content, the style of writing should either be a listicle or an article.
A listicle is simply an article that contains a list of items based on any subject.
Here are a few examples:
10 Ways to Build Backlinks
Top 5 Methods to Rank #1 on Google
If you don’t want to go down the listicle route, then you can write an article
based on anything related to your niche like for example for me I would write:
How to rank #1 on Google
What Steps You Should Take to Rank #1 on Google
Either one you choose; these are the easiest types of content to produce.
When thinking of topics, I like to use Buzzsumo. It’s a good tool to use for researching what topics are currently out there and see which ones have generated the most engagement.
Once you’ve come up with the topic, you can either write the content yourself or outsource it to a writer. Though when outsourcing to a writer, make sure that you get to know them first and understand their writing quality.
Make sure that any content that you receive from a writer is spelling and plagiarism checked and didn’t contain any false information – Grammarly is the go-to tool for this. Also, check that the writer has experience within your niche that you’re writing about. The blog must provide value to the reader and so you can deliver something to the blogger that they’ll enjoy reading. They don’t want to publish something rubbish or promotional.
– Also, a quick note, make sure that the blogger is going to provide you a do-follow backlink.
Anchor text and link
Now once you’ve written your content, it’s time to insert a link inside – which is known as a curated link.
A curated link is a link that is inserted inside a sentence, and that appears natural.
Though you want to make it look natural, the anchor text still has to contain a keyword that’s relevant to your website. The anchor text can either be your brand name, domain, or a target keyword that’s referenced on your target page. Make sure also to have the surrounding text relevant to your anchor.
I suggest to use branded anchor texts as they seem to be the safest, but keyword anchors have also given good results for many people.
When adding the anchor link, target a page that you want to improve the rankings. If you link to your website’s homepage, then this will provide link juice to your whole website.
You can insert a secondary link that links to any of your previous backlinks, which will act as a second-tier link. This will improve the quality of your backlinks.
Part 5 – Publishing & Building the Link
Now you’re all set to get the backlink! Send your content over to the blogger and ask them to review it. After reviewing, they’ll either give you a confirmation on whether it’s been accepted or declined.
They may also ask for a fee to publish it as their editing time counts. Bloggers are also aware that they’re going to be linking to your site, so they also tend to charge for that. It’s down to you to accept the fee or negotiate on the price. Also, I’d like to mention that I tend to pay the publisher AFTER the backlink has been delivered via PayPal to ensure that I get what I’m paying for. Some may ask for prepayment but make sure that you pay through PayPal, so if things go south, you can open a dispute to try and get your money back.
If it’s been accepted, they’ll either publish it straight away or provide a date on when it’ll be published. If it’s been declined, then they should provide a reason why.
Congratulations! You’ve built yourself a backlink. But before you get too excited, please check the content and make sure that your link is there, and it’s do-follow. If it isn’t, then contact the publisher and ask them to amend it.
Now that you’ve obtained a backlink rinse and repeat and you’ll be ranking on Google in no time! Well,
it may take a month or so, but if you remain consistent, then you’ll be ranking well.
If in time you’re not getting the results you expect, then be sure to reach out! You can contact us if you need any help!
If you don’t have the time to do this, then you can always try our service and test us out. We always aim to give you those ranks you want.
Now go and hunt those backlinks!